Thursday, February 13th, 2014
Why do branding bloopers happen?
Today’s businesses are globally interconnected and interdependent. Multinational companies and business conglomerates produce their products in low-cost manufacturing regional hubs and export them to various geographies across the globe. Ford, Pepsi, Wal-Mart, Tesco, Apple, Sony, Samsung, and Tata are a few household names which meet the above descriptions. However, the above business dynamics create situations which give scope for marketing and branding blunders to be committed. Some of the key contributing factors identified by marketing analysts are as follows:
Interplay between cultures and languages.
This interplay between organizations and customers who are required to communicate and interact using multiple languages some times create branding nightmares and bloopers which cost organizations ‘loss of face’ and also cause ‘loss of revenue’.