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Vibhu Saxena

Stories from Vibhu Saxena

Country Branding Why it is not just an Advertising Campaign

Thursday, February 13th, 2014



The concept of ‘country branding’ is viewed differently in different countries, and is mostly influenced by the national character of the nation. There are many countries such as Germany where ‘country branding’ is often associated with‘new nationalism,’ especially in the academic context. However, most countries associate ‘country branding’ with high-profile public relations that propagate the country variously - as the dream travel destination, an ideal place for business investment, or the perfect employment destination. Various examples and discussions on the definitions of ‘country branding’ in the Southeast Asian context suggest that country branding is much more than a well-planned and executed advertising campaign. That is to say, a country brand is the essence of a country, relative to the personal experiences of the individual.

India and Korea Collaborate on Serving Overseas Power Markets

Friday, December 28th, 2012

Power Exchange India Ltd (PXIL) and Korea Power Exchange (KPX) have joined hands to serve the power markets at the national and international level. Both organizations have signed a memo¬randum of understanding to this end that aims to synergise exploring business col¬laboration for strategic initiatives in over-seas power markets.

Nuclear Energy Cooperation Between India and Korea

Monday, September 17th, 2012

Recent research has pointed out that the need for energy in Asian countries will result in energy concerns the world over. The increasing energy demand is due to the phenomenal growth rates of the Asian countries in the last few decades that will continue into the next decade of this cen- tury as well.

Researchers predict that by 2020 the overall global consumption of energy will triple and will be led by Asian countries such as India, China and several members of the ASEAN bloc.

Taiwan Allows Chinese Investment in Technology Sector

Monday, June 13th, 2011

Taiwan’s announcement, at the beginning of the month, to allow Mainland China to invest in its technology sector is another step forward following the implementation of the ‘strait talks’ that explored a mutually beneficial trade agreement which might overcome decades of political antagonism.

The establishment of the Economic Cooperation Framework Agreement, or the ECFA, on which most trade preferences are being developed, is a revitalizing road map for the development of the region.

Indian IT

Indian IT Sector Back on Growth Path

Friday, April 29th, 2011

The Indian information technology sector has been a vital element in contributing to the continued economic growth of the country in recent years.

The IT sector was profoundly affected by globalization, catapulting India into the global market and capturing sizable percentages in the business services and technology sourcing markets.

Online Shopping Scenario in the APAC Region

Monday, February 21st, 2011

Technology drives almost all facets of our lives. Apparently, there is not one aspect of our lives that technology has not redefined with its Midas touch.


Does China Still Enjoy the “Cheap Labor” Tag?

Wednesday, February 2nd, 2011

The pace at which China is growing easily convinces the world of China’s emergence as an economic super power in very near future.

A population base of 1.3 billion and a growth rate of over 9 percent of the GDP pave the way for China to be the most attractive destination for American entrepreneurs.


Dependency on Exports in Southeast Asia

Tuesday, February 1st, 2011

It is believed by many that one of the cardinal issues involved in the worldwide economic crisis has been the intense dependence on exports in Southeast Asia.

Exports have been one of the key foci throughout the Southeast Asian countries, but exports have declined steadily since the second quarter of 2008, and as this decline continued, the exporter countries in Southeast Asia have suffered adversely.


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