Skip to content

Apple without Steve Jobs

Thursday, November 17th, 2011
steve jobs

As Apple’s lead in tablets reaches its pinnacle in the global industry, with its phone business well-accelerated, and the company stronglyvalued globally, Steven Paul Jobs, an American entrepreneur and inventor, co-founder, chairman, and chief executive officer of Apple Inc., passed away in October leaving behind his company to think if they will be able to continue the same blockbuster success rate under Tim Cook, who has replaced Jobs.

Apple Inc. has everything from products to services to its own stores, all beautifully conceptualized and delivered. Apple’s success in the past decade has been related more towards its delivery of hyper-designed, blue market gadgets which eventually became indispensable to consumers.

At Apple, Steve Jobs has always focused on stimulating innovation. In 2007, for example, when Apple entered the cellular phone business, the company came with the most admired launch of the iPhone, a multi-touch display cell phone. The phone, which also included the features of an iPod and its own mobile browser, revolutionized the mobile browsing scene. Soon afterward came the iPad, a real masterpiece achievement that created the world of tablets. Customers, it may be said, have now gotten used to Apple’s elegance and sophistication blended with high technology innovation and ease of use.

Apple has secured its top position in the consumer technology world with its revolutionary iPhone, App Store, its family of iPod media players and iTunes media store, its Mac computers and iLife and iWork application suites. It was the iMac that changed the way consumers thought about personal computers and about Apple itself.

Under Jobs’s guidance, the company increased sales significantly with the introduction of the iMac and other new products. Another recent addition to Apple’s powerhouse line-up is the iCloud, a set of online services designed to link all of Apple’s products and help people to access music, photos, files, and software across devices. The company also has recently introduced the iPad 2, which is noted to be the defining factor of the future of mobile media and computing devices.

Jobs has been the backbone to bring forth appealing designs and powerful branding that have worked well for Apple. However, with Apple set to take more gradual steps, the markets clearly have faith in the new set-up with Cook at the helm. He has no choice but to keep sharply focused on Apple’s persistent innovation.

Will the magic of Apple get lost without Jobs? Will the company still move forward with the same level of skills that include vision, intuition, creativity and innovation? The challenge is going to be tough for the company. But now that Apple has developed a style and state, it definitely has the potential to build on it and continue to be a formidable innovation pacesetter. Consumers may do well to believe that Apple’s most innovative days are ahead of it.


Login or register to tag items

Open source newspaper and magazine cms software