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Women tend to avoid applying forjobs that are "male-sounding"

Saturday, April 5th, 2014

A new study has revealed that women tend to avoid applying forjobs that are "male-sounding".According to the study by Technische Universitat Munchen, women also feel less inclined to respond to ads containing frequently used words like "determined" and "assertive", as such words are linked with male stereotypes.

The study found that if job advertising described a large number of traits associated with men, the women found it less appealing and were less inclined to apply.

The researchers said that traits like "assertive", "independent", "aggressive" and "analytical" were perceived less appealing, while words like "dedicated", "responsible", "conscientious" and "sociable" were more appealing. (ANI)

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